What is IKEA Kreativ?
Kreativ is a multiview 3D home design and shopping tool that lets users place IKEA products in a virtual room and style it freely. Every year, more than 10M customers in 100+ countries use Kreativ to reimagine their dream homes.
Why Measurements?
Accurate and intuitive sizing drives customers' confidence in a 3D design tool. However, until Measurements were launched, Kreativ surfaced little size data, which left customers confused and undermined their trust in the designs.
Customer Needs
Over time, demand for measurement-related features became one of the top voices we heard from customers.
Item Dimensions
Customers want a clear sense of each item's physical size
Product Spacing
Room Dimensions
Design Principles
Early on, I defined design principles to guide the visual exploration, ensuring measurements integrate seamlessly into the Kreativ experience.
Product Dimensions
Product dimensions surface after an item is selected, visualizing the length, width, and height to help users assess how much space it occupies.
Product Dimensions
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Side View
Multiview
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Visibility
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Non-Disruptive
Early Explorations
As it often turned out, it took multiple rounds of trial and error to gradually get things looking right and working reliably.
A New Direction
Given the drawbacks in each early pattern, I conducted competitive research across 3D products. The bounding box, nearly universal in 3D modeling tools, emerged as a strong direction.
Bounding Box
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Blender
Bounding Box
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Spline
Design Iterations
The bounding box plus product dimensions help lock the item’s geometry in place. I removed edges behind the front face to reduce visual clutter. In the meantime, labeled edges were highlighted with solid lines while supporting edges were illustrated with dotted lines to keep the item unobtrusive.
Product Spacing
Product spacing appears on hover, separating it from product dimensions via a different interaction, which keeps the scene clean. It shows the item's gaps to surrounding objects so users can gauge clearance.
Product Spacing
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Top View
Multiview
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Visibility
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Non-Disruptive
Design Iterations
In parallel, I led multiple iterations to explore design patterns, holding to the same principles and ensuring users can clearly differentiate product spacing and product dimensions.
V 1.0
V 2.0
Room Dimensions
Due to technical limitations, room dimensions are only available in dollhouse and top-down views. It shows the lengths of the room's main wall segments so that users can compare the model with their real space.
Room Dimensions
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Dollhouse View
Multiview
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Visibility
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Non-Disruptive
Mobile Design
After establishing the web design, I applied the same patterns to mobile for consistency, where it also performed well on smaller screens.
Results
In major IKEA markets, a pilot test with 6,000+ customers showed strong signals on adoption and CSAT; Based on this, we rolled out measurements globally in October 2025.
Measurements Adoption Rate
Out of 6,262 tested customers
CSAT in Control Experiments
Out of 2,607 voting customers
Customer Feedback
Across the pilot and post-launch, we received positive feedback from global customers, expressing appreciation for how Kreativ and measurements had transformed their room design and planning experience.
Aug 12, 2025
Aug 23, 2025
Sep 15, 2025
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